About

James is a Strategy and Innovation practitioner as well as an educator and coach. Current interests lie at the intersection of Leaders and the profilecasualCulture they create; their impact on the Ethics of Artificial Intelligence and Workplace Automation. He edited the third edition of On Moral Character: A Practical Guide to Aristotle’s Virtues and Vices, and is currently completing Lead Like Zeus: Ancient Wisdom for Contemporary Leaders.

James started Carolina Science Online business unit, Distance Learning, and Allied Health product lines at Carolina Biological Supply, an 86-year-old science supply company with 450 employees teachers, professors, and professionals in health and science-related fields worldwide.

“With James’s guidance we quickly moved from idea, to prototype, to full production of a DRM enabled learning content management system that helped Carolina leapfrog our competitors. This movement to digital has become an integral part of the Carolina content and product ecosystem and a source of sustained competitive advantage.” -Bruce Wilcox, VP eLearning

At Carolina James led cross-functional collaboration between Information Systems, eCommerce, Product Development, Marketing and Sales, Core Products, and Curriculum business units.

“James brings a mindset of continuous innovation and has a knack for identifying emerging market opportunities. He’s been highly effective with gathering and energizing the appropriate leadership to back his projects, which was illuminated during our company’s shift into the eLearning space – a space that was relevant to our business but required a significant leap from our “comfort zone”.” -Chad Petersen, Director of eCommerce

In 2010 developed and launched social commerce site and iPhone app -ZipTreat, which debuted at the Night Club & Bar Show, Las Vegas, 2013 and was highlighted as “The Next Gift Card” in sessions on Social Media and Mobile Payments in the Hospitality Industry

Co-founded the Avalon Education Group, an educational non-profit which opened its first school less than a year after incorporation and three institutions in four years.

James has been a Start-up Judge and  Advisor for the Software Information Industry Association (SIIA) Innovation Incubator, The Florida Education Technology Conference (FETC) Goldfish Tank Innovators Competition, Duke University’s DukeGEN Start-up Challenge, and the Elon University Innovation Challenge.

James received his B.A. in Classics with honors from Johns Hopkins University where he was a Maryland Distinguished Scholar. As a Fulbright Scholar at the University of Lausanne, Switzerland he studied Leadership and Organizational Goals in Homer’s Iliad.  James completed his M.B.A. at Duke University with concentrations in Strategy and Decision Models. At Duke he was an Executive and Alumni Fellow.

 

https://www.linkedin.com/in/jamesmcpherson

 

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